This is a perfect example of a logo that represents what is stands for: electrifying hiphop.
How to represent movement? That’s a really difficult task. You also need to ‘feel’ the movement almost. Here the movement is almost staccato, with many breaks. That what hiphop mostly stands for. Almost electrification.
It also fits well together with the tagline: very minimalist, just like the movement. Very nice how ART is highlighted, in capitals and a distinct color.